This Gigi’s Southern Table rebranding is all about a deep and newfound appreciation for what it means to experience the country. In the country, something that we always appreciate is how well we can see the stars. Stars are full of mystery and stories that have fascinated us endlessly. This rebranding takes us to a place where we can feel this special country trademark, and always see something new and exciting.
Throughout the menu, packaging designs, and more, a double layer is created where the pattern of the stars is depicted with illustrations overlaid to highlight the stories derived from the stars.