Clotho is a mobile application that makes renting clothing between the community possible. Through Clotho, users can search apparel they are interested in and find lenders nearby. Lenders and renters can determine the best way to deliver and return items themselves, whether that be driving down the street and picking it up, or shipping it in the mail. Clotho provides the platform, and the community provides the product.
A home feed keeps new lenders and product updates front and center, much like social media, for users to be involved. To maintain a level of trust, Clotho also includes a rating and social service that makes reliable renters and lenders known, and can search users and view their closets and wishlists.
This animatic video for Clotho displays a preview of the mobile app to show an example of it in use and how the app works.
The Instagram page more strongly connects Clotho with their audience by sharing real-life examples of renters and lenders enjoying products and using the app, along with inspiration and relatable quotes and animations.
Clotho’s office is minimalistic, airy, and classic. The exterior feels similar to that of a physical clothing store, and the interior carries the brand aesthetic into the workspace as well.
These illustrated gif animations can be used across a variety of platforms, and are a fun way to market Clotho’s brand. Social media users can apply these stickers to their posts, stories, and messages for the world to see. Whether users are using them to say something about a product from Clotho, or whether they just like the digital sticker in general, it’s a great way to spread the word.
