DJ Kissick is an entertainer that performs primarily at a variety of bars in the Baltimore area. He is all about creating an upbeat and happy atmosphere for his audience to forget about their day-to-day troubles and enjoy their time out with friends. His catch phrase as a DJ is “Let’s Dance,” and he prioritizes positive and friendly interactions, which are leading factors through this branding project.
The main theme developed and built out for the DJ Kissick brand is the concept of “Electric Oasis.” Through the use of electrifying iconography, vibrant color choices, and bold typographic treatments, the DJ Kissick personality is emphasized and given a visual voice to match it
DJs have a style of mixing music completely unique to them, and a signature logo, Inspired by graffiti and urban aesthetics is perfect for such a brand. This bold mark can be formatted in multiple ways, while maintaining the same unmistakeable visual presence.
The secondary logos are to be used in instances where the primary logo doesn’t feel right or fit the context for a specific use. The secondary logos for DJ Kissick include the Happy Face and Letter K variations. These logos can be used as stand-alone elements, and are great for achieving a clean, minimal look.
This set of vector graphics is an additional brand element that adds a fun and diverse compilation of different aspects that further encompass the personality of the brand. These graphics can be used for social media, merchandise, and more.
