Presto is a monetized social media app for influencers with less than 10k followers that pays users to post on social media. Presto is all about “good vibes,” which is a central aspect to the app. Good vibes can be earned by watching ads, and then those good vibes can be rewarded to posts liked by the user. Creators get paid for every good vibe the get, so going viral means cashing out on a big paycheck.
Because Presto’s brand is centralized around good vibes, it was important to highlight that aspect strongly through the use of modern, fun imagery, as well as color, shapes
and overall style.
This set of emojis is completely customized for the Presto brand and further emphasizes the their spirit. These emojis visually represent the concept of “good vibes” and are what you give to creators to support their content. The illustrations also tap into the feeling of magic and whimsy, reflecting the magic created in the app through the interactions between users and content creators.
This script logotype has a whimsical hand-written feeling, furthering the concept of magic and human interaction throughout the app. The logo can also be paired with the wand icon, which visually supports the name “Presto.”
This icon set offers creative and functional flexibility, used primarily for buttons within the app’s main interface. The rounded shapes create an inviting friendly atmosphere, furthered by the use of a smiley face to represent the human connection aspect behind the app.
Presto’s core mission is to be a creator-centric platform, so emphasizing this concept was crucial when redesigning the user interface. Each post is full screen so creators can get the undivided attention of users as they scroll.
The comments section is one of the most important ways creators can connect and interact with their audience. To reflect this, comments can be given good vibes much like posts, while a sense of personal connection is emphasized through the visual treatment of replies to mimic text conversations. Overall, creating an experience that is aesthetically pleasing and seamlessly functional was a top priority.
