Vortex is an energy drink company focusing on organic caffeinated beverages, such as teas, coffees, and carbonated drinks. As a brand with a passion for astronomy and space research, they needed a brand that emphasized that aspect.
The packaging designed for this project, is created as a specialty item, so it is created as a packaging experience to make the brand more interactive and memorable. When viewing the black exterior packaging, there is a sense of mystery because there is no indication of what the interior will be. The box opens from the sides, where the experience aspect is revealed as the drinks rise while opening the box. The drinks rise and their vibrant colors are revealed, resulting in a fun surprise for the audience.
For this project, I not only created the branding and can designs, but also engineered the mechanics of the packaging itself.
